10 Advanced Google Commands For SEO

10 Advanced Google Commands For SEO

Posted by Admin on March 08, 2020 in SEO,

Google is the most popular search engine around the world, and that’s the reason every website owner wants his site to appear on the top of Google’s SERP. But it is quite hard to achieve top ranking and requires a lot of intelligence along with hard work. The main thing is to develop your website’s structure and content as per Google’s guidelines. Even, there are a lot of advanced Google commands for SEO that can help you with it. The best thing is that these Google commands are extremely easy, and these are used in the standard Google search bar. These commands can help you to find out targeting keywords for your blog, to check the backlinks for your website and many other matrices.

10 Advanced Google Commands For SEO

 

1. The Site:URL command

This command will show the website pages that are indexed by Google. So if you want to check that without using advanced tools, then this handy Google command will be best for you. You can use this site by typing Site:www.yourwebsite.com in the search bar. 

2. allinurl:keyword

This command is used to find out the URLs that contain the specific keyword(s). So you have to type allinurl: followed by your search term, such as allinurl: keyword. If you want to use multiple keywords, then separate them with space. It can be extremely helpful to determine your competitors on specific keywords. 

3. allintitle:keyword

It works just like allinurl: command which will show the website pages with specific keyword(s) that are contained in the title tag. For example, allintitle: keyword. Again, this can also be useful to find out your online competition for specific keywords.

4. allintext:keyword

It works just like two other Google commands- allintitle: and allinurl: and displays the search results that contain the particular keyword(s) or phrases in the text. This is useful to determine the duplicate content. 

5. allinanchor:keyword

This command will display all the results that contain the specific keyword(s) wrapped in the anchor text. It helps find the backlinks of your competitors on particular keywords. 

6. cache:URL

This is used to know the date when the search engine crawler last visited your website and cached it. It helps you track the time interval when crawlers visit your site. The command is very useful for link building as you can find the sites that are cached more often. If a site is not cached frequently, there is no use of building a link on that website because it will not be indexed.

7. "Keyword" site:"URL"

Do you want to limit your Google search to the content of a particular website? If so, this command will do the trick for you. Just place your keyword followed by the command site: and the website domain. You will see all the results from that website containing that particular keyword. 

8. related:Keyword

This command helps you determine all the websites that are competing for a particular keyword. For example, "related:SEO", will display the results for websites that are related to the keyword SEO. 

9. info:URL

This command will show specific data about a website. It includes Google’s cache of that website, similar sites, web pages of that website, and the list of other websites that contain your domain name.

10. link:URL

This command shows the results of web pages that are pointing to the specific URL mentioned in the query. It is useful to determine all the links to your website. Also, it is an easy way to check the backlinks of your competitor’s website.

Tons of other Google Commands are also useful. You can find the full list of these commands here. I hope you like this post!!

You may also like: What is SEO And Why Does it Matter to Every Site Today?

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What is SEO And Why Does it Matter to Every Site Today?

What is SEO And Why Does it Matter to Every Site Today?

Posted by Admin on March 08, 2020 in SEO,

In this modern era, almost every business is online, so Search Engine Optimization is essential for them to increase brand awareness and to reach a target audience. In short, SEO creates that possible potential market for businesses. 

What is SEO?

Search Engine Optimization is a set of rules that should be followed by website or blog owners to improve the website’s visibility in search engine results. These SEO protocols are quite essential for the online marketing cum branding of a business.

The search engine bots display the most relevant and popular search terms on search engine result pages (SERPs). It is important to use the right SEO tactics to improve website rankings. Thus, it is an ideal method to improve website/blog quality to make them search engine friendly as well as user-friendly.

SEO is quite a big term, and we can recall it as an ocean of various tactics. But the most important activities are:

1. On-site SEO

It focuses on your content quality and website’s infrastructure, such as meta tags, image titles and page speed, etc.

2. Off-site SEO

 It is about the references to your website from other online sources, such as backlinks from other sites. There are many other factors too!

How SEO Works?

For showing relevant and quality search results, all the search engines use particular algorithms to determine various aspects of websites. The main factors that search engines focus on are: backlinks, quality of your content, and how relevant it is to your website niche, website speed, HTTPS, keywords, and many more factors. The search engine crawlers or robots collect all the data from websites, and all these factors are considered to show relevant results in SERPs, so it is important to optimize sites accordingly.

Why is SEO important?

It is a fact that most of the users tend to click on the top 5 to 10 suggestions in the Search engine result page (SERP), so it is important to rank your website higher to generate more business on the internet.

Suppose you have created a website or blog but, what is its purpose if no one knows about it, and it ranks nowhere in the SERPs? As a result, all your efforts and money that you have put into making the website will be gone if you are not conducting SEO, neither you would be able to generate business from your website without SEO.

Here are some valid reasons why website SEO is important:

1. SEO is not an expense; it is an investment!

Yes, indeed, SEO is not a cost, but it is an investment. An investment with higher revenues! It enables you to grow your business like a pro and generate higher sales. So you should never consider it merely as an expense because if done in the right way, you can reap huge ROI.

2. It helps to reach potential customers

People nowadays trust search engine results for almost every problem and their needs, so they go through the SERPs to find out the best solutions for themselves. A survey has revealed that people consider results that are on the top. By ranking your site higher, you can reach your target audience.

3. SEO increases brand awareness

SEO helps to make your brand stronger, well recognized, and more trustworthy. Suppose a person is searching online, and each time he comes up with your website link on the top then, he will surely consider your website better than the others that are below your site in SERPs. So ultimately, SEO helps with the branding of your business and increases credibility.

4. It can grow your business drastically

SEO helps you reach the target audience and then turn your audience into business leads. That is how the top websites and even blogs have gained better business online. The main thing to consider is the right SEO approach.

5. SEO helps you bypass competition

With the help of SEO, you can easily defeat your business competitors through top search engine rankings.

Suppose there is another company providing the same services as you do but, they are not using SEO to optimize their presence but, you are doing. This way, you can fetch more leads that will ultimately help your business grow.

Conclusion

After discussing all these things, we can say how much importance SEO has for every business and how it can help expand them to be the bigger brands.

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